It was great meeting Rose and seeing 661 Sheppard Avenue West up close, a family-run practice that's clearly earned its reputation over 25 years. Everything on the next few pages comes out of that visit and the research we did afterward, not a generic template.
We're a marketing agency first. The work is the same work any good agency does, getting you found, getting you leads, turning interest into booked customers. The difference is we build and run real AI underneath all of it, which is what lets us do work that normally costs three or four times as much, for a lot less, without cutting corners. Think close to what you'd get from a full-time hire dedicated to this, at a fraction of a single salary.
Everything from here is built from that visit plus our own research, your website, your reviews, your public footprint, not yet a full sit-down on your specific goals. Think of it as a preview of how we think, not the ceiling of what we can do. Meta and Google ad management, lead capture systems, custom dashboards, and bespoke internal software are all things we build regularly, we just don't like guessing at solutions to problems we haven't actually heard from you.
Dr. E. Tubon-Salvador Dentistry has been family-owned and operated at 661 Sheppard Ave West since 2000, with a team of four dentists offering everything from routine family care to digital Invisalign treatment. The practice was recently recognized as a 2026 Diamond Invisalign Provider, an elite designation reserved for practices with a genuinely high volume of successful cases.
You know your patients best, that's exactly why families keep booking parents and kids on the same day, year after year. Everything on the next few pages is about making sure more people in North York find that out before they end up somewhere else.
When someone searches for a family dentist or an Invisalign provider in North York, the answer an AI builds comes from detailed, specific pages, not a plaque on the wall.
Right now that answer leans on a handful of other practices nearby, several of which built entire pages just for Invisalign, even though your own Diamond Provider status, the highest tier Invisalign gives out, isn't something most patients searching online will ever come across. That's not a reputation problem, it's an information problem.
Your own policy is clear, cancellations or reschedules need a call at least two days ahead or a fee applies. That's a completely fair policy, but it also means there's no self-serve way to manage a booking online, in a market where patients increasingly expect exactly that.
A practice with four dentists and 150-plus reviews shouldn't lose time to phone tag over a simple reschedule.
Every Invisalign case means regular progress check-ins over the course of treatment, on top of the six-month cleanings the rest of the practice runs. With four dentists and a Diamond-level caseload, that's a lot of recurring scheduling to track by hand.
It's necessary work, and it's also exactly the kind of task that quietly eats hours that could go toward the patients already in the chair.
These are our best guesses from the outside looking in. You'll tell us how close we got.
We didn't want to just tell you this, so we checked. We asked AI tools like ChatGPT and Google's AI Overviews who to book with, the same way a customer would.
Even the search built around your own strongest differentiator, Invisalign near Sheppard West, surfaces other practices first, some of which have been marketing their Invisalign work online since 2002. You have the Diamond designation and 150-plus reviews behind it. Right now none of that is written down anywhere AI can point to.
There's a compounding upside here too. A lead who found you through an AI answer instead of a map pin has usually already asked the follow-up questions, insurance, pricing, whether you actually treat their specific issue, before they ever pick up the phone. Those leads convert at a higher rate and cost your front desk a lot less time chasing people who were never going to book anyway.
Making your business the answer when someone asks AI who to book with, and the specific details that turn that answer into a warmer lead.
Forms, funnels, and follow-up that turn interest, whether it comes from GEO, ads, or referrals, into leads actually sitting in your pipeline.
Custom, branded tools your team actually uses. Built around your workflow, usually live within a week.
Autonomous help that runs your most repetitive work around the clock. No one has to trigger it.
Nothing formal, no long onboarding, and no dumping everything on you at once. Just three easy steps, starting with whatever matters most first.
We grab 20-30 minutes, get to know your business, and show you exactly what we'd build, before you spend a dollar.
Designed, built, and set up on your systems. Most tools are live within a week.
Monthly updates, plain-language reporting, and a direct line to us. No black box, ever.
Answers calls and messages whenever the phone line goes to voicemail, evenings, weekends, any time the front desk can't pick up, and books new and returning patients straight into the schedule instead of making them wait for a callback.
Keeps six-month cleanings and Invisalign progress check-ins moving on their own, texting patients when they're due and looping in the front desk only when a real scheduling call needs to be made.
Trained on your actual services, from family cleanings to Invisalign, and on the Diamond Provider status, so a new patient gets a real answer any time of day.
Sends a quick review link to patients right after a great visit, the moment they're most likely to say yes, keeping your 4.8 stars growing instead of sitting still.
AI-written content built around what's already true, 25 years in the neighbourhood, a Diamond Invisalign designation, four dentists, the same kind of specific content the practices outranking you already have.
We told you upfront we're a marketing agency that builds and runs its own AI, not the other way around. Here's what that actually gets you.
Custom tools handle the repetitive work so your team can focus on customers.
From discovery meeting to fully operating, most projects launch fast.
Agents monitor, decide, and act around the clock.
Content, campaigns, and creative from people who do this for a living, kept running and optimized by AI that never sleeps.
Get into the answers AI generates, not just page one of a search.
A direct line to the people doing the work, plain-language reporting.
Everything in this deck is our outside read, built from your website, your reviews, and a good conversation with your team. You know your customers, your slow days, and how your business actually runs far better than we ever could.
Think of this as a starting point, not the full menu. Once we actually talk through your specific pain points, where leads go cold, what marketing has and hasn't worked, what you wish you could automate, the options open up well past what fit on these pages: Meta and Google ad campaigns, lead capture systems that feed straight into a CRM, custom dashboards, internal software built around exactly how you run things. Every page here can be swapped, dropped, or added to, once we sit down together.
20-30 minutes, on your schedule. We'll map out exactly what this could look like for a practice with your kind of track record, no pressure to decide anything on the call.
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